Our New Snap Fitness Commercial

Starting your fitness journey can be tough, but you don’t have to do it alone. I’m proud to share our new Snap Fitness commercial with you.

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Snap Fitness Pursues Aggressive Global Growth With New UK Master Development Agreement

It’s a very exciting time for Snap Nation! I’m proud to announce that Snap Fitness has signed a master development agreement for the United Kingdom with TwentyTwoYards Ltd. This group plans to open 200 locations over the next four years. The UK isn’t the only place we’re expanding; our Indian franchise partner has plans to bring 300 new clubs to the second most-populous country in the world.


Since selling its first franchise in 2009, Snap Fitness India has expanded rapidly with 50 clubs open or in development. Snap Fitness India CEO Dr. Virkam B.M. announced plans of opening 300 additional clubs by the end of 2017. The company, which is pursuing new locations in cities including Delhi-NCR, Bangalore, Raipur and Kolkata, was recently named “Franchisor of the Year” at the Franchise Awards 2014, India’s topmost honor in franchising. Snap Fitness India is also looking at an initial public offering once it reaches 100 clubs.


With a total of 500 clubs opening over the next four years in the UK and India, Snap Fitness is expecting to increase its number of clubs 25 percent. The importance of living a healthy and active lifestyle transcends cultures. Our entire team is thrilled with this news and can’t wait to bring our 24/7 fitness concept to new communities and make a difference in people’s lives.

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Giving Back: Helping Families and Children in Guatemala


I am fortunate to have had success in my life, but none of that would have been possible without giving back to the community. I feel it is my responsibility to give to others what I have been fortunate enough to have received in my life. There is no better way to show your gratitude than paying it forward. Giving back not only opens doors you didn’t know existed, it gives you a sense of purpose and belonging.

Over the past few years, I’ve worked with Common Hope, an organization that provides opportunities in education, health care, and family development for impoverished children and families in Guatemala. We’ve donated $25,000 annually to help students in Guatemala. I am happy to see that through our aid, teachers have been able to donate nearly 2,000 hours to mentoring first grade students. That is an accomplishment I am proud to be a part of!

If you are interested in helping this wonderful cause, you can get started here. I look forward to the year ahead and the opportunity to help others in a wide variety of facets.

Be Well,

Peter Taunton

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Snap Fitness Asks Americans to Get Moving In Support of National Public Health Week

I am excited to announce our upcoming initiative with National Public Health Week on April 7. When you consider that physical inactivity costs Americans $75 billion a year*, we want to do our part at Snap Fitness to help change the culture of sedentary living across America.

My goal is to give everyone the opportunity to jumpstart a healthier lifestyle by offering a nationwide “Get Fit Week” to coincide with National Public Health Week. I want to make it accessible for all to get seven days of free workouts at Snap Fitness starting April 7. My hope is that in offering a complimentary week at Snap Fitness, people will get moving and it will help them on their path toward a healthier lifestyle.

To sign up for your complimentary seven-day pass, guests must:

-Visit snapfitness.com/gymweek
-Enter a zip code to find the nearest Snap Fitness location
-Click the button “Get Your Seven Day Pass”
-Fill out the form
-A local Snap Fitness club will contact each participant to complete the process

Let’s make this a successful initiative!

*Center for Disease Control and Prevention, 2009

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Giving Back

“You make a living by what you get. You make a life by what you give”- Winston Churchill

As you may already know, giving back is something I feel very passionate about. I am always looking for ways to give back or help a particular cause. It is important that Snap Fitness as a brand, give back to the community. We have been fortunate enough to partner with some incredible organizations around the world, which is something we will continue to do.

This month, Snap Fitness was a proud sponsor of the 2013 American Heart Association Milwaukee Heart Walk! We just wrapped up a 2 week Facebook ‘Like’ campaign, which  helped raise $3,130 for the cause. This is just the beginning of our partnership with the American Heart Association. Snap Fitness will be working with the American Heart Association in the near future to help spread the word about cardiovascular diseases and stroke. Help us in our endeavor by visiting the Snap Fitness Facebook page for updates on our partnerships!

There is much more to come from our partnership with the American Heart Association, as well as other organizations and causes. Stay tuned!

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As Featured in Fox Small Business: Snap Fitness Franchise’s Global Strategy


Last month, I was featured in Fox Small Business Center as their Small Business Spotlight. It is an honor to be able to talk not only about Snap Fitness, but also how much Snap Fitness has grown throughout the years.

It’s hard to believe that Snap Fitness has more than 1,400  franchises operating in 12 different countries. We are continuing to grow each year, which is always exciting to see.

Read the full Fox Small Business Article here and don’t forget to check out our Franchise opportunities with Snap Fitness.
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What It Takes To Be A Leader


Last week, I posted a quote on Twitter that truly spoke to me. I believe quotes are a great motivational tool to help us get to where we want to go. I know personally, quotes have the power to transform an ordinary situation into an extraordinary one. We don’t realize the influence quotes withhold, quotes can make us look at a situation in a whole new light.

I recently read an article on LinkedIn, titled: 7 Simple Rules to Bring a Leader, No Matter What Your Experience. The article spoke eloquently of not only my core beliefs on leadership, but as to what it takes to be a great leader. Leadership isn’t something you are given, it is learned. No matter where you’ve been, you always have the ability to take the reins and become someone of inspiration. What it takes to be a leader is simple, yet often unattainable to withhold. Leadership takes; passion, drive, focus and determination.

Just as Coach Griffen from the Washington Redskins took his struggling team and turned them into champions, we all have the power to transform a downward situation and turn it into something people will talk about for centuries to come.

Leadership also takes a commitment to change. Whether you are relating that to; business, relationships, a sports team, or a personal goal, attitude is everything! If you repeatedly tell yourself, “I can’t do this”, or “This will never happen for me”, chances are it wont. How you look at a particular situation can mean all the difference in whether you sink or swim.

True leaders inspire everyone to do better and try harder. You can’t run a team or a company successfully when only half of your people are “In the game”. As quoted in the article: “Coach Griffen’s commitment to the franchise, his belief, his work ethic and his team spirit were contagious. He became a natural leader and earned the respect of those around him.” It doesn’t take a lot of doing; it takes the desire and passion to plow ahead.

Leaders know where they’d like to go, but understand that they can’t get there without their team, without giving those they lead the tools to make something happen.


Follow my weekly quotes on Twitter and Facebook. #quotesoftheweek



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