Another big moment in Snap Fitness history! This week, we announced that master franchise agreements were signed for four countries in one week: the Netherlands, Belgium, Luxembourg, and Georgia.
For any franchise, signing one master franchise agreement is a big accomplishment. The fact that we signed four agreements in one week is extraordinary, and it reflects the upward trajectory of the Snap Fitness brand – especially internationally.
This news continues our current international surge. In the past nine months, Snap Fitness has signed master agreements for six countries and continues to grow rapidly across the globe. We could not be more excited to have these outstanding businessmen bring Snap Fitness to the Benelux region and Georgia!
Han Walet and Theo Vermeeren will grow the brand in the Benelux region, backed by Gijs den Hartog on behalf of Capital Mills. The group has several years of experience owning and operating health clubs. Their first club is set to open in the Netherlands before the end of 2015.
Snap Fitness will work with three partners to develop and grow the brand in Georgia: Archil Piriashvili, Levan Diasamidze, and Zaza Pachulia. The three partners come from bank and hotel ownership backgrounds. Sports fans will recognize Pachulia – the country’s biggest basketball star. The NBA player currently plays for the Dallas Mavericks and captains the Georgian national team. Their first club is set to open before the end of 2015.
Memorial Day weekend was filled with excitement for Snap Fitness!
As America’s Fitness Brand, we honored the holiday in a special way: by featuring thousands of club owners, personal trainers, and members on Landon Cassill’s No. 40 car for the Coca-Cola 600.
If driving 600 miles in the race wasn’t enough, Landon ran 14 miles back to the NASCAR Hall of Fame (keeping a seven-minute mile pace with police escort!) all while raising money for one of my favorite charities, Folds of Honor. The fact that Landon ran over a half marathon after driving 600 miles all within a few hours is an amazing feat. There’s no doubt he motivated people to get up and get active. I couldn’t be more proud of him!
Landon’s run officially kicked off our Snap Serves summer campaign, which honors those who have served in the military and encourages people around the country to start their fitness journey. For every 30-day trial pass purchased between now and Labor Day, Snap Fitness will donate $1 to Folds of Honor. The charity provides scholarships to the military families of those who have been killed or disabled while in active duty. To get a trial pass, click here.
It’s going to be a great summer for America’s Fitness Brand! Watch for our next NASCAR-sponsored race in August with Landon.
Snap Nation keeps growing and growing! After years of interest, we signed a master franchise agreement for Spain with an aggressive plan to open 200 clubs over the next several years.
Albert Marco will serve as CEO of Snap Fitness Spain, with Dextra Corporate Advisors as investors and management advisers. Marco brings over 20 years of fitness and business experience to the helm, while Dextra is a Spanish mid-market M&A/private equity firm with over 30 years of experience.
“What drew me to Snap Fitness was its proven business model and its dedication to providing members with a world-class workout experience,” Marco said. “The convenient, 24/7 small health club concept is emerging in Spain, and we want to capitalize on this opportunity to be the market leader.”
I look forward to growing the Snap Fitness brand in Spain with Marco at the helm.
Snap Nation, start your engines! I’m thrilled that Snap Fitness will again be a primary sponsor for Landon Cassill and his No. 40 race car in this year’s Sprint Cup Series. He is a tremendous athlete and leader who is dedicated to working hard in order to reach his goals, which is an attitude we see in our clubs across the country.
In 2014, Snap Fitness became the first wellness franchise to partner with NASCAR. The exposure we received last year with NASCAR was astounding. Aligning America’s Fitness Brand with one of the most popular sports in the U.S. was a total game-changer.
Fitness is a huge part of Landon’s life. That’s one of the reasons why our sponsorship ties so well together. In addition to backing Landon on the track, Snap Fitness will support his triathlon training in hopes of qualifying for the 2015 Ironman 70.3 World Championships in Austria. Triathlons are a huge undertaking and require a lot of dedication. You can do it, Landon! You’ve got support from all of Snap Nation.
Our first sponsored race is coming up in just a few weeks. Landon called the Atlanta race one of the season’s most exciting races and a great venue to kick-off our sponsorship. I can’t wait to see how this season unfolds.
2015 Snap Fitness Sponsored NASCAR Sprint Cup Series Races:
|Folds of Honor QuikTrip 500
||Atlanta Motor Speedway
||March 1, 2015
|NASCAR Sprint All-Star Race
||Charlotte Motor Speedway
||May 16, 2015
||Charlotte Motor Speedway
||May 24, 2015
|Pure Michigan 400
||Michigan International Speedway
||Aug. 16, 2015
|Bojangles’ Southern 500
||Sept. 6, 2015
This week, we announced a Snap Fitness brand remodel featuring a modern, sleek aesthetic update. Our goal is to provide franchisees and the rest of Snap Nation with a new look and feel without compromising the quality workout experience our brand is known for.
The most prominent feature of the redesign is the custom wall options that feature hundreds of Snap Nation members. Franchisees can choose either a unique full-color collage or an American flag collage that they can customize with their own images of members, personal trainers, and more. Each new club will adopt the updated design, with redesign opportunities offered as an option to current franchisees.
The Chanhassen, Minn. club attached to our Corporate Headquarters was the first location to be redesigned. Watch the video below to see our new look!
Starting your fitness journey can be tough, but you don’t have to do it alone. I’m proud to share our new Snap Fitness commercial with you.
It’s a very exciting time for Snap Nation! I’m proud to announce that Snap Fitness has signed a master development agreement for the United Kingdom with TwentyTwoYards Ltd. This group plans to open 200 locations over the next four years. The UK isn’t the only place we’re expanding; our Indian franchise partner has plans to bring 300 new clubs to the second most-populous country in the world.
Since selling its first franchise in 2009, Snap Fitness India has expanded rapidly with 50 clubs open or in development. Snap Fitness India CEO Dr. Virkam B.M. announced plans of opening 300 additional clubs by the end of 2017. The company, which is pursuing new locations in cities including Delhi-NCR, Bangalore, Raipur and Kolkata, was recently named “Franchisor of the Year” at the Franchise Awards 2014, India’s topmost honor in franchising. Snap Fitness India is also looking at an initial public offering once it reaches 100 clubs.
With a total of 500 clubs opening over the next four years in the UK and India, Snap Fitness is expecting to increase its number of clubs 25 percent. The importance of living a healthy and active lifestyle transcends cultures. Our entire team is thrilled with this news and can’t wait to bring our 24/7 fitness concept to new communities and make a difference in people’s lives.